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The magazine brot+backwaren is precisely tailored to the needs of industry practitioners. The trade journal, which is published 6 times a year, contains up-to-date reports on new technical and technological developments for the industry and competent analyses of the German and European baking market and its environment.

Concentration is the order of the day in the baking industry. For this reason, the trade journal brot+backwaren addresses the leading German-speaking bakery companies with company reports, product tests and technical articles.

The entire information package is rounded off by regular newsletters.
This means that you have all the information fresh on your desk.

The baking sectors in Germany, Austria and Switzerland show the same characteristics:
+ the number of businesses is persistently declining
+ the market shares of the sales size categories are shifting rapidly in favor of medium-sized and large companies
+ the larger the company, the higher the productivity and the greater the willingness to innovate and invest.

Therefore, the info concept is aimed at the decision makers of the industry to be well informed about the market.